from the ‘in other moos’ dept:
I get monthly updates from Gary Regan, author of The Bartender’s Bible, owner of Ardent Spirits and pourer of fine drinkables. This one caught my eye. Mmmm, beef …
Source: Beverage Digest News
April 1st, 2008
New Orleans based Sazerac Company announced at a press conference yesterday that it will be launching a revolutionary line of cordials at this year’s upcoming Industry conventions.
After 3 years research and $3.0 million in development costs in conjunction with leading flavor companies, the company is unveiling a complete line of food flavored cordials. The line will be led by a Beef flavored liqueur and a Chicken flavored liqueur. These two new 42 proof products will be available in 750mls and Liters, with the 750ml retailing for $19.99. As an accompanient to the Beef and Chicken liqueurs, the company will be also be shipping four cordials in 200ml stackable bottles – Tomato, Carrot, White Corn and Broccoli cordials, these products will also be 42 proof. Finally, as part of the initial rollout, a ginger liqueur and a wasabi liqueur will be shipping in the miniature (50ml) size. Almost a complete meal!
Consumer research has shown that consumers are increasingly interested in new and different products, as evidenced by the explosion in sales of flavored vodkas and rums.
Consumer tests have apparently shown high product acceptance for the new line in association with BBQs, picnics, and dinner occasions. Given recent cutbacks on food being served at 35,000 feet, at least one airline is reported to have shown early interest in the product line.
Released under the brand name “Main Course”, the company is planning on adding additional products to the line up including a Ham, Bacon and a lamb cordial as well as appetizer and dessert items. “We are very close to perfecting a great shrimp cocktail offering”, said the company’s New Business Development spokesperson April Pfoule. “We are also hopeful that we will able to convince retailers to devote a special section to shelve and merchandise the product line.
The product rollout will be supported by a national magazine campaign targeting gourmet food and leisure publications.
